Autoimmune and inflammatory diseases hold many people back from the things they enjoy. Research into new treatments and potential cures offers the potential to free patients from the constraints of their disease, helping them live healthier lives. Tr1x is the culmination of decades of research in the field of immunology and T cell biology. As part of their drive towards funding for new trials the team approached Wunderdogs to develop a new visual identity and web platform.
The foundation of our visual identity exploration began at the scientific research and purpose of what Tr1x was trying to achieve. By bringing together the human aspect of helping individuals with the advanced discovery and development approaches the team were bringing to their research, we landed on an idea of cause and effect, highlighting how Tr1x translates problems into solutions.
The team at Tr1x come from a varied background of expertise and wanted to build their perception as a credible, trusted brand with the potential to make impactful breakthroughs in the development of new cell therapies. We kept a level of intricacy and detail paired with a color palette of modern muted tones to express the combination of patient care and scientific discovery. The logo was redesigned on a modular system to offer flexibility and scope for evolution as the brand grew.
Our focus for the web platform was to offer Tr1x a scalable and modular design system that helps maintain the consistent look and feel of the brand across all applications. So as the brand grows the visual identity and web platform could grow with them. Plenty of free space, curved lines and detailed infographics provides a calm user friendly experience that while providing all the necessary detail, gives the impression of a brand that cares about the people their research ultimately supports.