Redefine Ventures is an angel investment fund that doesn’t follow typical investment categories or formulas. Their investment approach casts a wide net to capture waves of innovation as they emerge across verticals, while keeping a methodical focus on companies poised to make a generational impact with previous investments in Tesla, Restoration Hardware (RH), Xiaomi, Square and Astra. Wunderdogs came on board to help Redefine Ventures create their new website that would bring the fund’s daring and bold ethos to life.
We carefully constructed sitemap and wireframes and worked closely with the Redefine team to create an intuitive content hierarchy.
The next challenge was to create a consistent look and feel across on the website. We closely reviewed all brand elements of Redefine and created unique UI elements which would help convey the brand style without causing any visual or functional problems for the users.
Redefine’s website is a great example of modern design that includes strong imagery, clear CTAs, parallax scrolling, and mouseover interactions. Combined with plenty of white space, these features create an organized look and feel and guide users to their destination. We introduced parallax scrolling throughout the website. As the user scrolls, different layers of content and elements move at different speeds creating a dynamic effect so that each page feels unique.
Every page of the website has a video to create a better understanding of Redefines’ capabilities and increase user engagement. Using color filters from the brand palette helped us make the videos more unique and own-able.
User-centered design and considered approach to user experience became key factors to help ensure that the new website becomes a strong platform for growth for Redefine Ventures. This new digital landing helps Redefine Ventures solidify their position as an established fund while effectively expressing their teams’ brand ethos with style and confidence.