Instil was created with a goal of helping non profits work more effectively to maximize the impact they have on those they support. The Instil team built a platform that combines the best of technology to provide nonprofits with a modern, intelligent, holistic platform that links operations together.
Instil approached Wunderdogs with a market-ready product, a clear target and understanding of what they wanted to achieve. The challenge was to bring all the pieces together to create a unique and engaging strategic positioning that would help Instil define its role in the world of nonprofit technology.
Time and resource constrained, nonprofits face a challenge of balancing the needs of their own operations against the needs of those they support. We found that in many cases nonprofits were using many different systems to manage different aspects of their business. This resulted in a huge amount of inefficiency with wasted time and resources that could be spent elsewhere.
We wanted to help nonprofits realize their full potential, not held back by their operations but freed to focus on the things and people that matter. Our messaging brought focus to the untapped potential that exists within every nonprofit through Instil’s purpose-built platform.
We developed an identity that highlighted the confidence and commitment of Instil’s approach to helping nonprofits succeed. Use of bold type and a strong core color palette brought to life the solidity and experience of the team behind the brand. This was complemented by softer gradients, handwriting flourishes and flowing graphic elements to contrast the more open, empathetic side of the brand that understands the world of nonprofits and which has an appreciation for the importance and impact of the work they do.
So much of what makes Instil great are the team members and approach to how they operate. As we moved to the website build we aimed to create a site that highlights the product and team in equal measure. Bringing to life the benefits of the platform through clear iconography and product visuals helped focus on Instil’s technology background while quickly and simply helping users understand the offer.
Armed with a flexible brand framework and messaging guidelines, Instil launched their new digital platform in February 2022 to empower nonprofits with the tools they need to deepen relationships with their community, grow revenue and maximize their impact.