The short answer
Most fintech marketing teams don't need a new strategy. They know what to do; they just don't have the hours, hands or headcount to do it well. There are five ways to add that capacity: hire, use freelancers, bring in a fractional team, hire an agency or sign a creative support retainer. The right one depends on how predictable your workload is, how much strategic help you need and how much compliance review your content goes through.
As a rule of thumb:
- Hire when the work is permanent, core to the business and steady enough to fill a full-time role.
- Use freelancers for one-off, well-defined tasks a marketer can brief and review.
- Bring in a fractional team when you need senior strategy a few days a month, not a full-time leader.
- Hire a marketing agency when you need a team to run campaigns, content, SEO and events, either under your direction or end to end.
- Sign a creative support retainer when you need a steady flow of on-brand design and content at a predictable monthly cost.
In fintech, one factor outweighs the rest: every asset has to be accurate, compliant and trustworthy, because buyers are risk-averse and claims about money get scrutinized. Whatever you choose, the partner has to learn your product, your regulators' expectations and your review process once, then keep applying them. This guide compares the options side by side, explains the three ways to work with an agency and lists the questions to ask before you sign. Wunderdogs, a brand consultancy and marketing studio founded by former venture capitalists, works with fintech companies including MakersHub, Candidly and Synctera.
The capacity problem: Flat budgets, bigger targets
Marketing leaders are being asked to do more with roughly the same money. Gartner's 2026 CMO Spend Survey of 401 marketing leaders found budgets at 7.8% of company revenue, up only slightly from 7.7% in 2025. More than half said they lack what they need: 56% said their organization doesn't have the budget to deliver its 2026 strategy, and 54% reported insufficient resources (Gartner).
AI is supposed to close part of that gap, but most teams aren't ready to rely on it. The same survey found CMOs putting 15.3% of their budgets into AI initiatives, while only 30% reported mature AI readiness and 70% said their internal processes weren't mature enough to scale it.
Gartner's sample skews toward companies with more than $1 billion in revenue, but the same squeeze shows up at growth-stage fintechs. A typical team might be a head of marketing, one or two marketers and a product marketer, supporting a sales team that needs decks, case studies, webinars, conference booths and a steady stream of content. The work doesn't stop at the end of the year either: Q1 brings new pipeline targets, product launches and event season.
That leaves a practical question for January planning. Where does the extra capacity come from: a new hire, freelancers, a fractional team, an agency or a creative retainer?
Five ways to add marketing capacity
1. Hire
A full-time hire builds institutional knowledge and is always available. It's also the most expensive and slowest option, and one person covers one skill set. The U.S. Bureau of Labor Statistics put the median annual wage for marketing managers at $166,790 in May 2025, and at $172,350 in finance and insurance; marketing specialists earned a median of $78,760, before benefits, equity and recruiting costs (BLS). Hiring makes sense for a core, permanent role, such as a head of product marketing, not for spikes in design or content volume.
2. Freelancers
Freelancers are flexible and cost-effective for defined tasks: a webinar deck, a set of social graphics, a white paper. The trade-offs are coordination and consistency. Someone on your team has to brief, review and stitch together work from several people, and each new freelancer has to learn your product and your compliance rules from scratch.
3. A fractional marketing team
Fractional leaders and teams provide senior strategy part time, usually a few days a month. They work well when you need direction, planning or a leader to manage existing staff. They typically don't produce high volumes of design and content themselves, so they often sit alongside freelancers or an agency.
4. A marketing agency
An agency brings a full team (strategy, content, design, SEO, campaigns, events) under one contract. Agencies vary widely in how they work. Some deliver defined projects, some plug into your team under your direction and some run marketing end to end as your agency of record. The engagement model matters as much as the agency; the next section explains the three options.
5. A creative support retainer
A creative support retainer gives you a set block of senior design and content hours every month at a fixed rate, routed to whatever the month needs: sales decks one month, conference assets and social the next. It's built for teams with steady, recurring demand who want predictable cost and one partner that learns the brand once. Wunderdogs' Creative Support, for example, starts at $3,000 a month, runs month to month with no setup fee and includes a dedicated project manager (Wunderdogs).
Side by side: Which option fits
A common pattern at growth-stage fintechs: keep a small in-house team that owns strategy, approvals and relationships, then add outside capacity for the volume of work around it. The choice that matters is whether that outside capacity is fragmented across freelancers or held by one partner that learns the product, the brand and the review process once.
Project, support or agency of record: Choosing how to work with an agency
If you bring in an agency, decide how much of the work you want to direct. Wunderdogs, for example, offers three models, and most agencies use some version of them (Wunderdogs).
Project. The agency builds to a defined goal (a campaign, a launch, a sales deck, a set of landing pages), delivers it and hands it over. Choose this when you know exactly what you need and it has a clear start and end. It suits teams with a fixed year-end budget to spend on one high-impact deliverable.
Support. The agency plugs into your team on a retainer and works under your leadership. You set direction; the agency adds speed, skill and capacity. Choose this when you have a marketing leader with a plan and not enough hands to execute it, a common situation at growth-stage fintechs.
Agency of record. You define the outcome; the agency decides what needs to happen and runs it. Choose this when you don't have senior marketing leadership in-house, or when leadership is stretched across too many priorities to direct the work.
These models can combine. A team on a support retainer can run a separate project for a product launch or a website section without using up its monthly hours. A common path is to start with a project to test fit, then move to support once the agency knows the product.
What's different in fintech: Accuracy, compliance and trust
In most B2B categories, an off-brand graphic is an annoyance. In fintech, an inaccurate claim about rates, fees, security or availability of funds can create regulatory exposure and erode the trust the whole business depends on. That changes what to look for in any outside help.
Depending on the product, fintech marketing may need to account for rules on unfair, deceptive or abusive practices enforced by the Consumer Financial Protection Bureau, FINRA's communications rules for broker-dealers, state lending and money-transmission rules, or a sponsor bank's marketing review. Your legal or compliance team owns those calls. What an outside partner owes you is a process that makes their review faster, not slower.
In practice, that means a partner that:
- Learns your approved claims once and keeps a running library of language that has already cleared review, so the same edits don't come back every month.
- Writes from sources, linking every statistic, customer result and product claim to where it came from, so reviewers can check it quickly.
- Builds review time into the schedule, so a webinar or launch doesn't slip because compliance saw the assets two days before the deadline.
- Keeps the brand consistent, because inconsistency reads as risk to a buyer evaluating a financial product.
- Uses AI with guardrails, with a senior person checking every claim before anything leaves the building.
This is where fragmented capacity costs the most. Every new freelancer restarts the learning curve on your product, your claims and your review process. One partner that learns them once gets faster every month. Synctera's repositioning after the collapse of Synapse, built around a compliance-first message and six principles for "Getting BaaS Right," shows how compliance can become part of the marketing story rather than a bottleneck (Wunderdogs).
What you need on your side
Outside capacity only works if someone inside can direct it. You don't need a large team, but you do need four things in place before you sign.
- One point person. A marketer, marketing ops lead or coordinator who manages approvals and stakeholder input, coordinates with product marketing, sales and customer success, handles CRM data and keeps logistics moving. Wunderdogs asks every Marketing client for exactly this, because speed depends on access to the right people and data when decisions are needed (Wunderdogs).
- A clear review path. Who approves what, in what order and how fast. Agree on a turnaround for legal and compliance review before the first asset is due.
- Brand basics. Guidelines, templates and approved messaging. If these are thin, budget for a short foundation project first, or a tool that encodes the brand for your team; Wunderdogs' Brand Intelligence, a one-time project starting at $8,500, builds the brand's voice, guidelines and templates into an AI environment the client's team can use on its own (Wunderdogs).
- A quarterly plan. It doesn't need to be perfect. A list of launches, events, campaigns and sales needs for the next 90 days is enough for a partner to plan capacity and flag what's unrealistic.
You don't need everything figured out. A good partner helps sharpen the plan as long as someone on your side can make decisions and open doors.
What this looks like in practice: Two fintech teams
MakersHub: From a website project to an embedded marketing team
MakersHub automates accounts payable for finance leaders in construction, manufacturing, professional services and other industries. It first engaged Wunderdogs to evolve its identity and rebuild its website in Webflow, so the team could update the site without developers and so finance buyers could quickly see the platform fit their industry and role.
The project didn't end at launch. Wunderdogs now supports MakersHub as an embedded extension of its marketing team, delivering ongoing work across brand, web development, content and campaign execution (Wunderdogs). According to Wunderdogs, MakersHub has seen a 30% increase in organic engagement rate and a 42% improvement in average search ranking position. The company's founder described the shift as moving "from a functional site to something confident and credible."
The lesson: a defined first project lets a partner learn the product and the buyer. The ongoing relationship is where that knowledge pays off.
Candidly: A multiyear partnership from Series A to Series B
Candidly helps employers offer student debt and savings support as a financial wellness benefit, which means its marketing has to reach HR buyers and the employees who use the product. Wunderdogs built its brand and website in 2022, then stayed on as needs changed: a full website revamp in 2024 with homepage and solution page optimization, new product pages and case study templates, followed by ongoing SEO, performance analysis and content refinement.
Over that period, Candidly raised a $20.5 million Series B in 2023, site traffic grew 114% from 2022 to 2023, and the site drew 478,000 views in 2024, more than three times its 2022 level (Wunderdogs).
The lesson: capacity needs change from year to year. A partnership that flexes from a launch to optimization to content keeps the work moving without re-hiring or re-briefing.
Questions to ask any fintech marketing partner
Ask every partner on your shortlist, from freelancers to agencies. The answers tell you more than a portfolio does.
Fintech fit
- Which fintech or financial services clients have you worked with in the last two years, and in what subcategory?
- How do you handle compliance review? Can you show a review workflow from a past client?
- How do you keep track of approved claims and language across months of work?
Team and seniority
- Who will actually do the work, and how senior are they?
- Will the same people stay on our account month to month?
- How do you use AI, and who reviews AI-assisted work before we see it?
Model and cost
- Do you offer project, support and full-service models? Which would you recommend for us, and why?
- What does the monthly minimum cover? What happens to unused hours?
- Is there a minimum commitment or setup fee? How much notice do we need to change or cancel?
Results
- What did past clients achieve: pipeline, traffic, conversion, a raise?
- How will you report progress, and how often?
- Can we speak to a current client on an ongoing engagement?
Frequently asked questions
When should a fintech company hire a marketing agency instead of a marketer?
Hire a marketer for a permanent, core role you'll need full time, such as head of product marketing. Bring in an agency when you need a range of skills (design, content, SEO, events, campaigns) that one hire can't cover, when demand rises and falls through the year or when you need capacity faster than you can recruit.
How much does a fintech marketing agency cost?
It depends on the model. Project work is priced per deliverable; Wunderdogs' smallest standalone project for new clients starts at $10,000. Ongoing support is usually a monthly retainer; Wunderdogs' Creative Support starts at $3,000 a month, month to month. Agency-of-record engagements, where the agency runs marketing end to end, typically cost more because they include strategy and program management.
What is the difference between a marketing agency and a creative support retainer?
A marketing agency can plan and run campaigns, channels and programs, either under your direction or as your agency of record. A creative support retainer gives you a fixed block of senior design and content hours each month, routed to whatever you need. Many teams use a retainer for steady production and add agency projects for launches.
Is a fractional marketing team better than an agency?
They solve different problems. A fractional team provides senior strategy and leadership part time. An agency or creative retainer provides the hands to execute. Teams without senior marketing leadership often pair the two, or choose an agency of record that covers both.
Can a marketing agency handle financial services compliance?
An agency doesn't replace your legal or compliance team, but a good one makes review faster: it keeps a library of approved claims, sources every statistic, builds review time into the schedule and has a senior person check every claim before it reaches you.
What are the best marketing agencies for B2B fintech companies?
Look for recent fintech clients in a subcategory close to yours, senior people on the work, a clear compliance workflow and flexible engagement models. Wunderdogs, founded by former venture capitalists, works with fintech companies including MakersHub (AP automation), Candidly (financial wellness), Synctera (banking as a service) and AZA (cross-border payments), and offers project, support and agency-of-record models. Ask any agency for references from a current fintech client.
About Wunderdogs
Wunderdogs is a brand consultancy, marketing and creative studio founded in 2017 by former venture capitalists Daria González (CEO) and Olga Svitelska (COO). It works with fintech, B2B tech, science and mission-driven companies through project work, ongoing marketing support, agency-of-record engagements and Creative Support, a senior, AI-accelerated design and content team starting at $3,000 a month. Learn more about its marketing services.
Related reading from Wunderdogs
- The Series B Creative Crunch, and the Hidden Layer of Scaling
- When a rebrand is the wrong call, and what to do instead
- Case studies: MakersHub, Candidly, Synctera
Sources
- Gartner, Gartner 2026 CMO Spend Survey finds CMOs allocate 15.3% of marketing budgets to AI, May 11, 2026
- U.S. Bureau of Labor Statistics, Advertising, promotions, and marketing managers, Occupational Outlook Handbook, May 2025 wage data
- Wunderdogs, Marketing services and Creative Support, accessed Nov. 9, 2026
- Wunderdogs case studies: MakersHub, Candidly, Synctera
The short answer
Most fintech marketing teams don't need a new strategy. They know what to do; they just don't have the hours, hands or headcount to do it well. There are five ways to add that capacity: hire, use freelancers, bring in a fractional team, hire an agency or sign a creative support retainer. The right one depends on how predictable your workload is, how much strategic help you need and how much compliance review your content goes through.
As a rule of thumb:
- Hire when the work is permanent, core to the business and steady enough to fill a full-time role.
- Use freelancers for one-off, well-defined tasks a marketer can brief and review.
- Bring in a fractional team when you need senior strategy a few days a month, not a full-time leader.
- Hire a marketing agency when you need a team to run campaigns, content, SEO and events, either under your direction or end to end.
- Sign a creative support retainer when you need a steady flow of on-brand design and content at a predictable monthly cost.
In fintech, one factor outweighs the rest: every asset has to be accurate, compliant and trustworthy, because buyers are risk-averse and claims about money get scrutinized. Whatever you choose, the partner has to learn your product, your regulators' expectations and your review process once, then keep applying them. This guide compares the options side by side, explains the three ways to work with an agency and lists the questions to ask before you sign. Wunderdogs, a brand consultancy and marketing studio founded by former venture capitalists, works with fintech companies including MakersHub, Candidly and Synctera.
The capacity problem: Flat budgets, bigger targets
Marketing leaders are being asked to do more with roughly the same money. Gartner's 2026 CMO Spend Survey of 401 marketing leaders found budgets at 7.8% of company revenue, up only slightly from 7.7% in 2025. More than half said they lack what they need: 56% said their organization doesn't have the budget to deliver its 2026 strategy, and 54% reported insufficient resources (Gartner).
AI is supposed to close part of that gap, but most teams aren't ready to rely on it. The same survey found CMOs putting 15.3% of their budgets into AI initiatives, while only 30% reported mature AI readiness and 70% said their internal processes weren't mature enough to scale it.
Gartner's sample skews toward companies with more than $1 billion in revenue, but the same squeeze shows up at growth-stage fintechs. A typical team might be a head of marketing, one or two marketers and a product marketer, supporting a sales team that needs decks, case studies, webinars, conference booths and a steady stream of content. The work doesn't stop at the end of the year either: Q1 brings new pipeline targets, product launches and event season.
That leaves a practical question for January planning. Where does the extra capacity come from: a new hire, freelancers, a fractional team, an agency or a creative retainer?
Five ways to add marketing capacity
1. Hire
A full-time hire builds institutional knowledge and is always available. It's also the most expensive and slowest option, and one person covers one skill set. The U.S. Bureau of Labor Statistics put the median annual wage for marketing managers at $166,790 in May 2025, and at $172,350 in finance and insurance; marketing specialists earned a median of $78,760, before benefits, equity and recruiting costs (BLS). Hiring makes sense for a core, permanent role, such as a head of product marketing, not for spikes in design or content volume.
2. Freelancers
Freelancers are flexible and cost-effective for defined tasks: a webinar deck, a set of social graphics, a white paper. The trade-offs are coordination and consistency. Someone on your team has to brief, review and stitch together work from several people, and each new freelancer has to learn your product and your compliance rules from scratch.
3. A fractional marketing team
Fractional leaders and teams provide senior strategy part time, usually a few days a month. They work well when you need direction, planning or a leader to manage existing staff. They typically don't produce high volumes of design and content themselves, so they often sit alongside freelancers or an agency.
4. A marketing agency
An agency brings a full team (strategy, content, design, SEO, campaigns, events) under one contract. Agencies vary widely in how they work. Some deliver defined projects, some plug into your team under your direction and some run marketing end to end as your agency of record. The engagement model matters as much as the agency; the next section explains the three options.
5. A creative support retainer
A creative support retainer gives you a set block of senior design and content hours every month at a fixed rate, routed to whatever the month needs: sales decks one month, conference assets and social the next. It's built for teams with steady, recurring demand who want predictable cost and one partner that learns the brand once. Wunderdogs' Creative Support, for example, starts at $3,000 a month, runs month to month with no setup fee and includes a dedicated project manager (Wunderdogs).
Side by side: Which option fits
A common pattern at growth-stage fintechs: keep a small in-house team that owns strategy, approvals and relationships, then add outside capacity for the volume of work around it. The choice that matters is whether that outside capacity is fragmented across freelancers or held by one partner that learns the product, the brand and the review process once.
Project, support or agency of record: Choosing how to work with an agency
If you bring in an agency, decide how much of the work you want to direct. Wunderdogs, for example, offers three models, and most agencies use some version of them (Wunderdogs).
Project. The agency builds to a defined goal (a campaign, a launch, a sales deck, a set of landing pages), delivers it and hands it over. Choose this when you know exactly what you need and it has a clear start and end. It suits teams with a fixed year-end budget to spend on one high-impact deliverable.
Support. The agency plugs into your team on a retainer and works under your leadership. You set direction; the agency adds speed, skill and capacity. Choose this when you have a marketing leader with a plan and not enough hands to execute it, a common situation at growth-stage fintechs.
Agency of record. You define the outcome; the agency decides what needs to happen and runs it. Choose this when you don't have senior marketing leadership in-house, or when leadership is stretched across too many priorities to direct the work.
These models can combine. A team on a support retainer can run a separate project for a product launch or a website section without using up its monthly hours. A common path is to start with a project to test fit, then move to support once the agency knows the product.
What's different in fintech: Accuracy, compliance and trust
In most B2B categories, an off-brand graphic is an annoyance. In fintech, an inaccurate claim about rates, fees, security or availability of funds can create regulatory exposure and erode the trust the whole business depends on. That changes what to look for in any outside help.
Depending on the product, fintech marketing may need to account for rules on unfair, deceptive or abusive practices enforced by the Consumer Financial Protection Bureau, FINRA's communications rules for broker-dealers, state lending and money-transmission rules, or a sponsor bank's marketing review. Your legal or compliance team owns those calls. What an outside partner owes you is a process that makes their review faster, not slower.
In practice, that means a partner that:
- Learns your approved claims once and keeps a running library of language that has already cleared review, so the same edits don't come back every month.
- Writes from sources, linking every statistic, customer result and product claim to where it came from, so reviewers can check it quickly.
- Builds review time into the schedule, so a webinar or launch doesn't slip because compliance saw the assets two days before the deadline.
- Keeps the brand consistent, because inconsistency reads as risk to a buyer evaluating a financial product.
- Uses AI with guardrails, with a senior person checking every claim before anything leaves the building.
This is where fragmented capacity costs the most. Every new freelancer restarts the learning curve on your product, your claims and your review process. One partner that learns them once gets faster every month. Synctera's repositioning after the collapse of Synapse, built around a compliance-first message and six principles for "Getting BaaS Right," shows how compliance can become part of the marketing story rather than a bottleneck (Wunderdogs).
What you need on your side
Outside capacity only works if someone inside can direct it. You don't need a large team, but you do need four things in place before you sign.
- One point person. A marketer, marketing ops lead or coordinator who manages approvals and stakeholder input, coordinates with product marketing, sales and customer success, handles CRM data and keeps logistics moving. Wunderdogs asks every Marketing client for exactly this, because speed depends on access to the right people and data when decisions are needed (Wunderdogs).
- A clear review path. Who approves what, in what order and how fast. Agree on a turnaround for legal and compliance review before the first asset is due.
- Brand basics. Guidelines, templates and approved messaging. If these are thin, budget for a short foundation project first, or a tool that encodes the brand for your team; Wunderdogs' Brand Intelligence, a one-time project starting at $8,500, builds the brand's voice, guidelines and templates into an AI environment the client's team can use on its own (Wunderdogs).
- A quarterly plan. It doesn't need to be perfect. A list of launches, events, campaigns and sales needs for the next 90 days is enough for a partner to plan capacity and flag what's unrealistic.
You don't need everything figured out. A good partner helps sharpen the plan as long as someone on your side can make decisions and open doors.
What this looks like in practice: Two fintech teams
MakersHub: From a website project to an embedded marketing team
MakersHub automates accounts payable for finance leaders in construction, manufacturing, professional services and other industries. It first engaged Wunderdogs to evolve its identity and rebuild its website in Webflow, so the team could update the site without developers and so finance buyers could quickly see the platform fit their industry and role.
The project didn't end at launch. Wunderdogs now supports MakersHub as an embedded extension of its marketing team, delivering ongoing work across brand, web development, content and campaign execution (Wunderdogs). According to Wunderdogs, MakersHub has seen a 30% increase in organic engagement rate and a 42% improvement in average search ranking position. The company's founder described the shift as moving "from a functional site to something confident and credible."
The lesson: a defined first project lets a partner learn the product and the buyer. The ongoing relationship is where that knowledge pays off.
Candidly: A multiyear partnership from Series A to Series B
Candidly helps employers offer student debt and savings support as a financial wellness benefit, which means its marketing has to reach HR buyers and the employees who use the product. Wunderdogs built its brand and website in 2022, then stayed on as needs changed: a full website revamp in 2024 with homepage and solution page optimization, new product pages and case study templates, followed by ongoing SEO, performance analysis and content refinement.
Over that period, Candidly raised a $20.5 million Series B in 2023, site traffic grew 114% from 2022 to 2023, and the site drew 478,000 views in 2024, more than three times its 2022 level (Wunderdogs).
The lesson: capacity needs change from year to year. A partnership that flexes from a launch to optimization to content keeps the work moving without re-hiring or re-briefing.
Questions to ask any fintech marketing partner
Ask every partner on your shortlist, from freelancers to agencies. The answers tell you more than a portfolio does.
Fintech fit
- Which fintech or financial services clients have you worked with in the last two years, and in what subcategory?
- How do you handle compliance review? Can you show a review workflow from a past client?
- How do you keep track of approved claims and language across months of work?
Team and seniority
- Who will actually do the work, and how senior are they?
- Will the same people stay on our account month to month?
- How do you use AI, and who reviews AI-assisted work before we see it?
Model and cost
- Do you offer project, support and full-service models? Which would you recommend for us, and why?
- What does the monthly minimum cover? What happens to unused hours?
- Is there a minimum commitment or setup fee? How much notice do we need to change or cancel?
Results
- What did past clients achieve: pipeline, traffic, conversion, a raise?
- How will you report progress, and how often?
- Can we speak to a current client on an ongoing engagement?
Frequently asked questions
When should a fintech company hire a marketing agency instead of a marketer?
Hire a marketer for a permanent, core role you'll need full time, such as head of product marketing. Bring in an agency when you need a range of skills (design, content, SEO, events, campaigns) that one hire can't cover, when demand rises and falls through the year or when you need capacity faster than you can recruit.
How much does a fintech marketing agency cost?
It depends on the model. Project work is priced per deliverable; Wunderdogs' smallest standalone project for new clients starts at $10,000. Ongoing support is usually a monthly retainer; Wunderdogs' Creative Support starts at $3,000 a month, month to month. Agency-of-record engagements, where the agency runs marketing end to end, typically cost more because they include strategy and program management.
What is the difference between a marketing agency and a creative support retainer?
A marketing agency can plan and run campaigns, channels and programs, either under your direction or as your agency of record. A creative support retainer gives you a fixed block of senior design and content hours each month, routed to whatever you need. Many teams use a retainer for steady production and add agency projects for launches.
Is a fractional marketing team better than an agency?
They solve different problems. A fractional team provides senior strategy and leadership part time. An agency or creative retainer provides the hands to execute. Teams without senior marketing leadership often pair the two, or choose an agency of record that covers both.
Can a marketing agency handle financial services compliance?
An agency doesn't replace your legal or compliance team, but a good one makes review faster: it keeps a library of approved claims, sources every statistic, builds review time into the schedule and has a senior person check every claim before it reaches you.
What are the best marketing agencies for B2B fintech companies?
Look for recent fintech clients in a subcategory close to yours, senior people on the work, a clear compliance workflow and flexible engagement models. Wunderdogs, founded by former venture capitalists, works with fintech companies including MakersHub (AP automation), Candidly (financial wellness), Synctera (banking as a service) and AZA (cross-border payments), and offers project, support and agency-of-record models. Ask any agency for references from a current fintech client.
About Wunderdogs
Wunderdogs is a brand consultancy, marketing and creative studio founded in 2017 by former venture capitalists Daria González (CEO) and Olga Svitelska (COO). It works with fintech, B2B tech, science and mission-driven companies through project work, ongoing marketing support, agency-of-record engagements and Creative Support, a senior, AI-accelerated design and content team starting at $3,000 a month. Learn more about its marketing services.
Related reading from Wunderdogs
- The Series B Creative Crunch, and the Hidden Layer of Scaling
- When a rebrand is the wrong call, and what to do instead
- Case studies: MakersHub, Candidly, Synctera
Sources
- Gartner, Gartner 2026 CMO Spend Survey finds CMOs allocate 15.3% of marketing budgets to AI, May 11, 2026
- U.S. Bureau of Labor Statistics, Advertising, promotions, and marketing managers, Occupational Outlook Handbook, May 2025 wage data
- Wunderdogs, Marketing services and Creative Support, accessed Nov. 9, 2026
- Wunderdogs case studies: MakersHub, Candidly, Synctera
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