Drug discovery is incredibly slow, expensive, and resource-heavy. The entire therapeutic space is also so vast that picking what to target and test against can be a challenge in itself. Traditional drug discovery methods scale linearly relying on liquid-handling automation that operates on samples using multiwell plates. BioLoomics has developed a proprietary method that can test at a vastly higher scale on a single cell level enabling a much wider and much faster “casting of the net”. In order to translate the complexity and incredible value of their technology the BioLoomics team approached Wunderdogs for end-to-end brand development.
The work the BioLoomics team is doing is at the cutting edge of synthetic biology, utilizing the very latest iterations of AI and machine learning in combination with kinetic and spatial data to screen and pick at the cellular level. With both an investor and pharmaceutical audience to consider, each with differing needs and expectations our first step was developing clear positioning and messaging that made sense of the technology in the context of its capabilities and value to the sector
With the brand strategy in place, we wanted to ensure the same clarity and focus transferred to how the brand came to life visually. The team’s technology screens millions of cells simultaneously to seek out those that offer positive responses. These ‘outlier’ cells are the key to testing and development of new drugs and became our inspiration for identity that spoke to the capturing and focus on specific information. Image holders, illustration styles, and the logo were designed to convey the impact of their technology.
In developing the website, the same principles were applied to create clarity and focus while speaking to the core value of the technology. A combination of dark and light aids navigation while the subtle use of the core color palette brings vibrancy in carefully considered areas. The use of animation helped illustrate the team’s technology while creating visual interest. Our ambition was to provide the team with a web platform that could easily speak to each of their key audiences, delivering value to both.