Solid Brand Strategy and Messaging is the foundation of every successful brand. If it is undefined, or if your business “outgrew” your brand and current messaging, our team will start here first. We kick off with an in-depth Discovery session to help us get smart on your company’s ambitions, the challenges before it, and the strengths that can propel it forward. The insights then help us lay out implications for what your brand stands for and what makes it defensibly unique. Building on top of this foundation, we clarify and amplify your brand message to engage with key target audiences.

A Visual Identity exercise that helps update your visual language to ensure it reflects company strategy prior to diving into the web or marketing process. Often an early step on our journey, it starts with a discovery session alongside focused audit of the industry landscape that will inform several bespoke visual directions. One of them will become a basis for authentic and effective visual language to guide the design of your future website and marketing collateral.

To keep the process painless and efficient, it is critical to start with the Web Strategy phase before diving into design or let alone development. During the Web Strategy phase we will get smart on your digital strategy, website goals, market landscape, and identify your audiences’ core journeys through the website. These findings inform your sitemap, wireframes, key calls to action, and copywriting.

Once wireframes are approved and final content is supplied, the fun part begins. During the Web Design phase, our team will design all pages in desktop, tablet, and mobile sizes. These add a great level of design detail to the wireframes and give a very precise visual representation of the final product. Truly a moment of wunder.

While we are proficient with both front-end and back-end capabilities, we strongly believe that most companies can safely and efficiently rely on platforms like WordPress or Webflow for their web development needs. These easily scalable solutions help us keep the site’s frontend unique and custom, while allowing our client marketing teams to easily take control over the CMS.

After your website is developed and QA’d, it is time for launch. We supply your team with a launch package including announcements, launch video, and other marketing collateral to make the process as smooth as possible for your marketing team. Once it is up and running, we stay acting as extension of your team to support the ongoing website growth with digital strategy, copywriting, design and engineering firepower.