Atlanta-based Saltbox champions a “co-warehousing” model that provides space for small businesses and e-commerce merchants to operate as well as store and ship goods, all under one roof. Beyond the physical offering, Saltbox offers integrated logistics services, as well as amenities including equipment available for rent, packing stations, and access to vehicles such as forklifts. After their Series A raise, Saltbox reached out to Wunderdogs looking for a partner to help them get their digital presence to the next level and build a clear, scalable, and intuitive platform to support their expansion efforts.
As a new company creating a new category— logistics co-working, Saltbox needed potential clients to quickly grasp the value of their complex offering. To facilitate this, we simplified the jargon around their products and services and altered their messaging to always lead with benefits to the customers, before details of their offerings. This customer-centric approach to storytelling is best condensed and portrayed in their new tagline: “Your business grows here.”
Our initial challenge was to reorganize the information that needed to be displayed in a clear and logical manner for users to easily find. We defined the sitemap and created typical user journeys to ensure the new website was as user-friendly as possible, while accurately showcasing Saltbox’s values and services.
The implementation of secondary navigation was an intuitive and effective way for users to access specific pieces of information throughout the website. With long pages and large amounts of text, giving users control to navigate to the right sections, ensured users could find the necessary information and remain engaged, as well as reduce bounce rates.
The interface design struck the right balance between compatibility across devices, providing just the right amount of information, and also giving users full control to navigate selected availability on warehouse spaces and office suites.
A new modular and easily scalable web framework helped Saltbox’s marketing team easily manage the site through the expansion.
During our ongoing partnership, Saltbox expanded placing warehouses in several new hubs and obtaining a $128M investment from Fundrise.