Data is the key for any brand to better understand how they play a role in their customers lives. It is the lifeblood of strong brand connection but traditionally data gathering has been reactive, understanding the impact of marketing activity after it has happened in order to prepare and optimize better for the next push. Fairing are bringing a new approach to data gathering that helps brands make quick decisions through zero party data tools to continuously alter their marketing activity to always serve their customers in the best way possible. The Fairing team came to us to support their rebrand from EnquireLabs to Fairing. Not only was this a name change but the creation of a completely new visual identity and website build that would power their future growth.
Formerly EnquireLabs, Faring utilized proprietary data gathering tools to create a continuous zero-party data stream that allows brands to learn more about their customers and make continuous updates and real time alterations to their marketing activity. Fairings technology gives brands a much better understanding of their customers, creating an opportunity to build more personal and engaging brand and product experiences.
Taking inspiration from the Fairing name, we built an identity with a clean, streamlined aesthetic that highlighted the ability for brands to quickly generate data about their customers. The combination of color palette, modular patterns and wavy stripes brings to life movement and delivers a dynamic set of tools to create engaging key visuals and communication applications.
Pulling the visual identity through to the website build we aimed for a simple intuitive user experience. We wanted to give the product and its features room to breathe by utilizing plenty of white space combined with impactful graphics and textures that bring focus to key features. The site is designed to convey Fairing’s approach and proprietary technology making the benefits clear for brands and their customers.