NGP CAPITAL

Unleashing the magic of technology

Services:

NGP Capital is a global, thesis-driven venture firm with a 20-year track record and $1.6B in assets under management. The firm invests in transformative B2B technology companies from Series A onward across Europe and the U.S., with a focus on enterprise software, industrial tech, cybersecurity, and infrastructure. With over 100 portfolio investments—including 18 unicorns and 11 IPOs—NGP Capital is recognized for identifying and scaling game-changing technology businesses.

Our Challenge

As NGP Capital evolved alongside a rapidly shifting tech landscape, its existing brand identity no longer reflected the firm’s ambition, team caliber, or market-leading expertise. In a crowded VC landscape, a stronger, more distinct presence was needed to communicate its differentiated value. In Q3 2022, NGP Capital engaged Wunderdogs to redefine its brand: from strategic foundation to visual identity and digital execution.

Defining a narrative to differentiate

We began by addressing the core challenge: how to stand out in a saturated venture market. Grounded in NGP Capital’s thesis of “converging worlds,” we developed a brand strategy centered on unleashing the transformative power of technology. The new narrative articulates the firm’s unique value to founders and partners—bridging technical rigor with a human-centered approach to innovation.

Designing a visual identity with strategic depth

To express the strategy visually, we created a system built on interlacing shapes—circles representing humanity and squares representing technology. These elements appear throughout the brand system, forming distinctive patterns, animation elements, and image frames. A bold color palette and strong typography were introduced to convey energy, confidence, and a modern point of view.

Bringing the brand into digital

The redesigned website serves as a dynamic platform that brings the new brand to life. We reduced noise by simplifying copy and emphasizing bold, strategic messaging. Integrated motion and animation create a sense of movement and momentum—reinforcing the firm’s role at the intersection of people and technology. The result is a digital experience that reflects both NGP Capital’s thesis and its evolving global impact.

I really loved that both co-founders at Wunderdogs had worked in-house at VCs. There's a lot of nuance in our industry. For an external agency that doesn't understand the business model of a venture capital firm, that initial learning process might take longer than you want. Wunderdogs work as thought partners, not just pushing their ideas but really understanding what's important to the organization as a whole.

Sam Ahmed,
VP of Marketing and Communications, NGP Capital

Strategic Engagement

Nearly three years of continuous collaboration speaks to the strategic value and trust built through our partnership. Wunderdogs is serving as NGP Capital’s full-service marketing and creative team, supporting initiatives across brand, digital, and content. Since the first launch, we have:

Designed a Chinese-language version of the website
Led motion design and creative campaigns
Built interactive industry reports
Launched the AI startup discovery tool (Q) with a dedicated product page
Developed and executed the 20th fund anniversary campaign, including event design and year-long strategic planning
Created landing pages using AI-driven image and motion generation
Delivered a 2025 website evolution with an enhanced futuristic aesthetic

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Hear about NGP Capital’s brand evolution three years post-launch, as Sam Ahmed shares her perspective on rebranding the firm.

Hear from the client

We can tell things about our brand that get people excited and talking, which is something we couldn’t achieve with our previous brand

Sam Ahmed,
VP of Marketing and Communications, NGP Capital

Red Dot Award

The NGP Capital rebrand won the prestigious Red Dot Award: a rare achievement in the venture capital space, where recognition typically goes to consumer-facing products. It was the first VC brand of its kind to receive this honor.