NGP CAPITAL

Our challenge

The world is changing. As technology and humanity integrate, new opportunities arise for transformative technology that will reshape how the world lives and works. The global venture firm NGP Capital has seen the power of transformative technology over 15 years of investing. But as the world changes so must those that shape it. NGP Capital approached Wunderdogs to redefine their brand from the ground up, from strategic foundations to visual identity to digital execution. 

Standing out from the crowd

The venture capital sector is a crowded one, with many firms seeking out the next game changing opportunity. NGP Capital wanted to ensure they stood out, shifting their existing perception to something new, something brighter that captured the energy and passion for technological change. 

Building off their investment thesis of converging worlds we designed an identity and graphic system of interlacing circles (humanity) and squares (technology) that exist throughout every asset. The system allows the creation of unique and ownable patterns and shapes that drive animation, set frames for photography and add texture to layouts and communication. The graphic system was paired with a bold, bright color palette and a strong simple typeface that adds energy and helps create a uniquely differentiated backdrop to brand and digital executions.