The world is changing. As technology and humanity integrate, new opportunities arise for transformative technology that will reshape how the world lives and works. The global venture firm NGP Capital has seen the power of transformative technology over 15 years of investing. But as the world changes so must those that shape it. NGP Capital approached Wunderdogs to redefine their brand from the ground up, from strategic foundations to visual identity to digital execution.
The existing brand and visual identity no longer reflected the direction they were headed nor the team and expertise that lay within. The team wanted to dramatically shift how they were viewed and understood. We started at the core, identifying and articulating the value they brought to companies and partners. We wanted to focus on technology and its transformative potential, the magic that lay within the power to change how the world works.
The venture capital sector is a crowded one, with many firms seeking out the next game changing opportunity. NGP Capital wanted to ensure they stood out, shifting their existing perception to something new, something brighter that captured the energy and passion for technological change.
Building off their investment thesis of converging worlds we designed an identity and graphic system of interlacing circles (humanity) and squares (technology) that exist throughout every asset. The system allows the creation of unique and ownable patterns and shapes that drive animation, set frames for photography and add texture to layouts and communication. The graphic system was paired with a bold, bright color palette and a strong simple typeface that adds energy and helps create a uniquely differentiated backdrop to brand and digital executions.
The firm's web platform gave us an opportunity to bring all the identity elements together to create a dynamic site that makes a big impact from the first moment. We paired back the copy and instead focussed on bold statements that not only quickly helps users understand the firm's perspective but also gives space to the movement we integrated through animation.
The site gives the impression of a living articulation of the convergence between humanity and technology. Bold colors are paired with soft neutrals to give text breathing room where needed and help users navigate between different sections. Photography and iconography bring context to what the firm delivers and the value it brings to every partner.