LucidLink exists for the benefit of high-tech companies and remote teams that want to collaborate more seamlessly and efficiently wherever they are in the world.
LucidLink is a universal distributed file system that streams data directly from cloud so that applications can use remote data as if it’s local. Wunderdogs has designed a bold new identity, website and pitch deck for the cloud-based infrastructure that will help establish it as a global brand.LucidLink lets companies think big, and our design challenge was to create a new brand identity that would help it to stand out as a reliable partner in the noise of ever-growing $270B cloud computing market.
At the same time, LucidLink wanted to demystify the complex technology and present it in a more approachable way, to speak to the audience far beyond ecosystem architects and engineers.
The designers worked closely with LucidLink co-founders to develop the new identity. A modern reinterpretation of classic design, Nirmala font family was chosen as a primary typeface for LucidLink. The traditional feeling of typography is juxtaposed with a contemporary mark that resembles a cloud icon. Based on the golden ratio, LucidLink logo consists of three intersecting circles, creating a strong and modern signage. Together, the logo and type create an identity that straddles old and new, bringing fresh vibrancy to the brand while anchoring it firmly in a classical tradition of fundamental mathematical principles.
Intersecting circles form the core of brandʼs philosophy and act as an ecosystem and a process, conveying the idea of connectivity and creative synergy.
This elegant simplicity carries through to the new LucidLink website, which features a streamlined, easy-to-use format that quickly surfaces information about the impressive range of technical features and use cases. The site accommodates novices and experts alike with appropriate levels of information. The engaging interface is organized around the most critical elements of LucidLink service proposal with a simple pricing breakdown leading up to the long-awaited product demo.
Our flexible visual identity framework provided the necessary tools that allowed LucidLink to grow organically, and continuously add to its line of products while still staying true to its core identity. Having launched their brand in 2017, the LucidLink team went on to successfully raise a $12M Series A followed by a $20M Series B.