Juho

Hard seltzers have taken off globally: but in Southeast Asia, the category was still wide open. Juho saw a first-mover opportunity to launch a superior product in Indonesia, where interest in functional, better-for-you beverages was rising fast. The team partnered with us to develop a brand that would stand out in Singapore and pave the way for expansion across the region.

The joyful brand platform

Juho’s brand is built around a simple yet powerful idea: the joy of arrival. That first sip after a long day. The feeling of stepping into someplace better: lighter, freer, more you. We captured this through a brand rooted in Korean style and sensibility, blending bold confidence with crafted restraint.

Creating an experiential brand system

We drew inspiration from Jeju Island: its calm, its clarity, and its sense of escape. The identity combines clean typography, elegant line work, and pastel gradients to evoke both lightness and flavor. Each element was designed to feel intentional, effortless, and fresh; just like the drink itself. The system flexes easily across packaging, digital, and experiential touchpoints, creating a brand world that feels both premium and playful.

The result

Juho launched as the first hard seltzer in Indonesia, Cambodia, and Vietnam, bringing not just a new product to the region, but a new standard of taste, design, and delight.