Hard Seltzers have seen huge success in countries all over the world. Building on the $3bn market in the US, Juho saw an opportunity to launch in Indonesia against the backdrop of high consumer interest but very few competing brands. The Juho team turned to us to provide the platform to launch, scale and dominate the Singapore market before realizing the potential of the entire SE Asian market.
With a singular mission to be the best tasting hard seltzer on the market Juho wanted to deliver on taste and the lighter, functional benefits that other drinks couldn’t provide. To do this we leveraged Korean style and culture, the quality, attention to detail and craftsmanship through a brand identity that connected with the target audience in a way that others hadn’t done before.
Juho is that spark of joy and relief when you’ve made it to the place you’ve been longing for. We developed an identity that celebrated that feeling, the joy and natural beauty of experiences. Clean lines and typography were inspired by Jeju island and the boldness of Korean style. We paired these elements with pastel shades to reflect the lightness and flavor of the product that created clear product navigation and useful backdrops for hosting and communicating content.
In designing Juho’s digital platform, we wanted to reflect the lightness of the product with the foundation of the creative platform. The sense of arrival consumers experience in enjoying the product and arriving at the site are one in the same. Bold imagery, clear navigation and consistent use of assets gives users a sense of solidity, a place to spend time and enjoy the potential of the experiences yet to be discovered.
JUHO is the first Hard Seltzer in Indonesia, Cambodia, and Vietnam.