The Joseph P. Kennedy, Jr. Foundation is an international leader in advocacy for the Intellectual and Developmental Disabilities (IDD) community. For more than 75 years, the Foundation has pushed for progress, inclusion, and respect for people with intellectual disabilities. The Foundation, which started Special Olympics, has inspired landmark legislation serving the disability community and sponsored disability policy leaders on Capitol Hill. Finding itself at a new stage of growth, the Foundation’s leadership team engaged Wunderdogs to redesign their brand and digital presence
The Foundation sought to build a visual identity that would cherish the organization’s legacy, while being modern and discerning, forward-thinking and practical.
In response, Wunderdogs created a modern visual concept that prized a polished, minimalist approach through the use of a monochromatic palette, clean lines and sharp contrast between forms of typography.
The impact of the monochromatic palette was heightened by the use of blue hues, symbolizing a bridge between the traditional and modern aesthetic. Intermittent visuals of people ensured the design retains a human feel, which links with the communities that the organization seeks to empower.
Established design principles conveyed a sense of the Foundation as trustworthy, while geometric black and white visuals introduced a sense of innovation.
The visual identity principles were extended to the website, with graphically minimal but eye-catching layouts that bring to mind precision and accuracy.
Armed with a new brand and website, JPKF will continue its work supporting the IDD community through advocacy and public policy.The resulting brand and digital platform captures the spirit of the Foundation: building on a historic legacy towards a new future.