Service Rocket

ServiceRocket is a global software and technical consulting firm with $54.6 million in annual revenue, serving as the most reliable Atlassian partner for thousands of businesses worldwide. Founded in Sydney in 2001, they've expanded to 10 offices with over 300 "Rocketeers" from 18+ nationalities, supporting 4,000+ active customers. Their mission is to be the single most reliable Atlassian partner in accelerating their clients' growth through streamlined infrastructure, optimized team productivity, and innovative solutions that connect systems.

Initial challenge

After years of rapid growth and evolving team dynamics, ServiceRocket faced the challenge of a fragmented brand identity and cumbersome website experience. Their visual elements and messaging lacked consistency, making it difficult for customers to navigate their offerings and understand their value proposition. They approached Wunderdogs to clarify and modernize their brand while maintaining their core values of trust, reliability, and customer-centricity.

Our approach

We began with a comprehensive brand and web audit to assess existing assets, industry positioning, and identify improvement opportunities from brand execution to user experience. Through collaborative workshops, we mapped user journeys and optimized the website structure for ServiceRocket's target audiences.

After presenting multiple identity concepts that aligned with the brand's values, we developed streamlined wireframes that evolved into a fully responsive website design, culminating in development and post-launch SEO optimization.

Scope evolution

For an investment on par with a single full-time marketing hire, ServiceRocket engaged a multidisciplinary team of strategists, brand designers, UX/UI experts, and developers; demonstrating the leverage Wunderdogs brings as a strategic partner in brand evolution and digital growth.

What began as a brand refresh and website redesign has since grown into a long-term partnership. Today, Wunderdogs operates as an embedded extension of ServiceRocket’s marketing and development functions, delivering new web pages, newsletter templates, and creative assets, while also leading SEO strategy and conducting regular site audits to ensure peak performance.