Supermojo

Purchasing an NFT can be daunting; especially for those unfamiliar with blockchain technology or the complex processes involved. Supermojo set out to change that by making NFT purchases possible through traditional payment methods, in a way that’s secure, intuitive, and easy to manage. Our brand identity work needed to bridge that gap, appealing to both crypto-native users and those completely new to the space.

Connecting crypto-natives and newcomers

NFTs, and blockchain technology more broadly, emerged from a drive toward decentralization, leaving room for diverse and unconventional brand expressions. Supermojo, however, aimed to bridge that ethos with broader appeal. To connect with both crypto enthusiasts and mainstream users, they needed a brand that balanced the energy of the NFT space with the trust and polish of established fintech and consumer tech companies.

Blending web3 personality with fintech credibility

Our identity work focused on finding that equilibrium: pairing vibrant, retro-inspired colors with generous white space to support clarity and ease of navigation. The blend of crisp illustrations and hand-drawn elements adds warmth and personality, while grounding the brand in a confident, tech-forward aesthetic.