Organizations large and small rely on the most up-to-date and relevant insights to help them make informed strategic decisions when managing their risk and reputation. But as information changes in a matter of seconds, companies must remain aware of what’s happening in their market. Signal AI was founded on the belief that AI would revolutionize reputation and risk intelligence. Having been operating for over 10 years the team at Signal AI was looking to update the brand and website to better reflect its innovative foundation and establish a new visual identity and website to highlight the value it offers its customers.
We worked with the Signal AI team on identifying what elements of the brand were working well and what areas needed to evolve. We worked to build a new visual language that represents the technology and ethos behind the brand. The concept of the search light was used to visually represent the brand uncovering unique and specific insights in a world full of noise. It also acted as a visual cue linking the logo to a more expansive set of assets that could work across their new website and marketing material.
The brand’s distinctive pink color would remain as a unique identifier within the category. We complemented this with a more expansive color palette to add useability across a wide range of executions and set a clear consistency base. In addition, new typography and iconography styles were introduced to provide a refreshed look and feel and provide a useful set of tools for the future expansion of products and services.
Having developed a new visual identity we began building the brand's new site with site mapping, wireframe building, and copy development. With a wide range of solutions to highlight and a breadth of expertise to illustrate, it was important to develop a site that could convey information simply and clearly. We took a highly visual approach, combining bold headlines with visuals and product illustrations to make navigation easier and more intuitive. Clearly defined buttons and interactive elements help users find the information they need quickly, creating a consistent and cohesive experience across every page of the site.