Signal AI

Organizations of all sizes rely on timely, relevant insights to make informed strategic decisions around risk and reputation. But with information evolving by the second, staying aware of market shifts is critical. Signal AI was founded on the belief that artificial intelligence would transform how companies approach reputation and risk intelligence. Backed by $50 million in Series D funding, the company has spent over a decade advancing the category. In 2024, Signal AI partnered with Wunderdogs to refresh their brand and website: creating a modern digital presence that clearly communicates the value they deliver.

Shedding light on insights

We collaborated with the Signal AI team to assess which elements of the brand remained effective and where evolution was needed. The goal was to create a new visual language that reflects both the sophistication of the technology and the brand’s core ethos. Inspired by the concept of a searchlight, we developed a visual metaphor that symbolizes Signal AI’s ability to uncover sharp, targeted insights in a noisy, fast-moving world. This motif also served as a connective thread, linking the logo to a broader system of assets designed to scale across the website and marketing touchpoints.

Building on the foundation

Signal AI’s distinctive pink remained a core brand marker, now supported by an expanded color palette for greater flexibility and consistency. We also introduced updated typography and iconography to modernize the brand and equip the team with a scalable system for future product and service growth.

Creating cohesion through web

 With the new identity established, we translated the brand into a scalable, intuitive website. We started with site mapping, wireframes, and copy development, ensuring clarity across a wide range of audiences and offerings. Given Signal AI’s breadth of solutions, we focused on simplicity: bold headlines, product visuals, and clearly defined CTAs guide users through the experience.

Built on WordPress and powered by technologies like Salesforce, Pardot, and 6sense, the site supports dynamic personalization, lead nurturing, and real-time insight gathering. Interactive elements and modular templates make the experience seamless while providing the internal team with tools to evolve the site as the company grows.