Applied Carbon

Applied Carbon is pioneering the use of autonomous farm robots that convert crop waste into biochar: a powerful soil enhancer and permanent carbon sink. Their mobile pyrolysis units enable scalable, in-field carbon removal, transforming agricultural operations into climate solutions. Applied Carbon partnered with Wunderdogs to relaunch their brand and website, clarifying their value to growers, carbon buyers, and investors alike.

Clarifying value through design

The brand needed to be repositioned to highlight Applied Carbon’s dual impact: increased farm profitability and measurable carbon sequestration. Visually, we grounded the identity in rich greens and deep charcoals, evoking farmland, fire, and soil, while introducing technical linework and schematic flourishes that echo the precision of the robotics at the core of their product.

A digital platform for growth

We designed and built a modular Webflow site centered on clear storytelling, intuitive navigation, and immersive field imagery. Custom infographics helped explain complex concepts like pyrolysis and biochar production in a way that’s accessible and engaging for both farmers and climate-conscious partners. Built for speed and reliability, the site reinforces Applied Carbon’s credibility while supporting ongoing growth. Behind the scenes, tools like Mailchimp, Slack, and Userback enable marketing, collaboration, and feedback collection at scale.

Launching with purpose and scale

Applied Carbon partnered with Wunderdogs to launch a new brand and website timed with their Series A announcement and updated company name. The refreshed identity and digital presence helped position the company as a serious player in the climate-tech space: contributing to momentum as they raised $21.5 million and were named a finalist in the XPRIZE Carbon Removal competition. Today, we continue to support Applied Carbon through an ongoing partnership.