Decades of research highlight the importance and impact of sustained family contact for incarcerated people. Ameelio was created to build a more rehabilitative corrections system and came to us to define a new approach to communicating their offer through their web platform.
Ceila Abeid, Amellio’s Creative Director was instrumental in helping us build out the platform in line with Ameelio’s brand. Working from her design assets and guided by her ongoing direction, we were able to successfully translate the power and the impact of the brand into a platform that could spread their story far and wide.
Ameelio engaged us to create a new approach for their digital platform. Their existing site struggled to accurately articulate the product to their core audience of departments of corrections. Due to the breadth of their capabilities and the benefits of the product, a lot of key information was being lost. In addition the site needed to speak to a wider audience, the individuals and families who would rely on reliable and accessible communication tools.
Our first challenge was organization. We carefully mapped out the detail focussing on flow between each part of the site to provide clear navigation and ensure all information could be presented in a digestible way.
To create a feeling of simplicity and clarity we needed to carefully balance the introduction of imagery and visual cues that complemented the detail rather than overpowered it. Color allowed us to add visual interest but also aid navigation. Different background colors used for different sections create a clear hierarchy of information. This was supported with consistent style, color and hover states for CTA’s, creating a grounding effect that gives users consistency as they navigate the site.
To make the site uniquely Ameelio, we brought in gradient overlays across images to create ownable photography. Unique features including a bespoke 3D product render and interactive map showcased the product and provided users an easy way to find the services and information available to them in each state.
A tech non-profit that leverages software to combat mass incarceration, Ameelio brought their free communication and education platform into prisons. Armed with a brand new digital platform to help power their growth, Ameelio will continue disrupting the $3 billion prison communications industry to create a more humane and rehabilitative corrections system for over 2+ Million people incarcerated and their 27M loved ones.