Voxco is a brand with a long legacy of providing actionable insights to the world’s research teams. Operating in over 40 countries and working with 500+ customers the brand has built a reputation for bringing together the latest research technologies and exceptional service. Over time however the brand had not kept pace with the rest of the business, and no longer reflected its current market position. It felt outdated, inconsistent, and without a clear strategy for SEO, was primed for a refresh.
The Voxco team initially approached Wunderdogs with a focus on web support. What started as an ongoing relationship with a focus on SEO revisions and incremental digital platform updates quickly expanded to a full-scale brand refresh. The team quickly realized that to maintain relevance among competitors, it had to elevate the core attributes and assets that the business was known for while stepping into new areas to illustrate the team's agility and innovation focus.
Within our ongoing relationship, we had gathered extensive insight into the team, their operations, and their values. This foundation gave us a headstart in understanding how the culture, technology proposition, and broad aspirations could come together for a new phase of their business.
We began by breaking down the requirements into actionable steps which would allow a wide team of stakeholders to engage and contribute as we went. We were working closely with teams in various locations, so it was vital to maintain a regular cadence of communication that ensured the team felt supported and inspired as we worked on the brand.
Starting with the visual identity, we focused on the company's strengths and legacy as a technology collaborator for the world's best researchers, who value the combination of technology and the personal touch. This direction was executed in a brand that focuses on people: the people running the research and the human insights being generated. As a technology-first brand, we contrasted a human feel with a dedication to technology-first principles. This was executed through a site that feels clean, product-centric, and intuitive to navigate.
In addition, we optimized their SEO strategy and keywords ensuring everything was ported over properly and newly optimized to match their new branding. We focused on their core pages and top-performing blog posts implementing new meta titles and descriptions with relevant keywords and on-page suggestions.