Voxco

The process

The Voxco team initially approached Wunderdogs with a focus on web support. What started as an ongoing relationship with a focus on SEO revisions and incremental digital platform updates quickly expanded to a full-scale brand refresh. The team quickly realized that to maintain relevance among competitors, it had to elevate the core attributes and assets that the business was known for while stepping into new areas to illustrate the team's agility and innovation focus.

The fix

Starting with the visual identity, we focused on the company's strengths and legacy as a technology collaborator for the world's best researchers, who value the combination of technology and the personal touch. This direction was executed in a brand that focuses on people: the people running the research and the human insights being generated. As a technology-first brand, we contrasted a human feel with a dedication to technology-first principles. This was executed through a site that feels clean, product-centric, and intuitive to navigate.

In addition, we optimized their SEO strategy and keywords ensuring everything was ported over properly and newly optimized to match their new branding. We focused on their core pages and top-performing blog posts implementing new meta titles and descriptions with relevant keywords and on-page suggestions.

Results

• Increased impressions of optimized pages between 35% and 96%.
• Decreased website bounce rate by 14%.
• Increase average position of target pages between 22% and 80%