Tenure Health

Healthcare decisions don’t get easier with age; especially for those navigating Medicare. Tenure Health is reimagining what care can look like for people entering retirement: not just coverage, but clarity. Not just managing conditions, but enabling people to live on their terms.

Tenure was launching a new Medicare Supplement plan built around value-based care. Unlike traditional plans, it’s designed to support every member as a whole person; with tools, coverage, and communication that reflect their goals, not just their age.

A brand grounded in real life

Tenure believes care should fit into life, not interrupt it. The brand reflects that belief with clarity, color, and optimism. From messaging to design, everything is made to be welcoming, confident, and human. The tone is clear and uplifting. The identity system is flexible and friendly: built to connect with real people, not just patients.

Putting people first, online and off

The Tenure website is designed to meet people where they are: whether they’re researching their options, exploring partnerships, or learning about the company’s approach. Content is simple, direct, and helpful. Bright colors and open layouts reinforce the brand’s energy and transparency, while real imagery celebrates the everyday moments that good care makes possible.

Looking ahead

Tenure launched with a bold promise: that healthcare should support how you want to live. That message resonated. In 2024, Tenure was acquired by NCD, accelerating its mission to deliver simpler, more human care across the U.S. supplemental insurance landscape.