Managing your health and the care you need is complex. For those reaching retirement age it becomes an even greater challenge to know where to turn and how to navigate the world of Medicare. Tenure Health is launching a new Medicare Supplement insurance plan that understands a person's healthcare should support life's ambitions and passions. The team at Tenure Health partnered with Wunderdogs to build a brand identity to help people understand the unique approach of a value-based Medicare Supplement plan focused on simplifying healthcare for every member.
Healthcare is very personal and closely linked to individual needs and ambitions. We worked with the Tenure Health team to understand the needs and requirements of their target audience. We identified a unique space in the category where Tenure Health could capitalize on its personal approach to providing people with the care that allowed them to do more of what they loved. Through core principles of connection, experience, and empowerment we devised a brand and communication strategy that provides the brand with a visual identity and messaging framework to connect deeply with their audience.
Building upon the ambitious vision for the Tenure Health brand we developed a visual identity full of life. The combination of a bright, impactful color palette with playful shapes and forms gives the brand a sense of optimism and proactive energy that is brought to life across every brand expression. We used natural, real imagery of people doing the things they love and enjoying life to convey the real human connection the brand aspires to have with their members.
As a brand in the early stages of growth, our ambition for the website was to build a space that delivered value for both prospective customers, partners, investors and talent. A space where we could accurately convey the brand's ambitions and unique approach in a simple, clear, and easy to navigate way. The visual language uses the bespoke shapes and forms in different ways to provide unique opportunities to break up space and content. With plenty of white space as the backdrop we were able to give focus to the information that mattered. As an overall experience, the website provides an easy to navigate flow to allow visitors to learn more about the Tenure Health brand and stay in touch leading up to the launch.