As the world's first tech-enabled retail real estate brokerage, Locate AI combines artificial intelligence with veteran broker expertise to provide retail operators the most accurate site selection. Since launching in 2014, Locate transitioned into a full-service real estate firm using geospatial data and machine learning to transform the antiquated, $4T real estate industry. Locate approached Wunderdogs to rethink their rising real estate brand and create a new website landing.
Our main challenge was to create a thoughtful balance between the innovative brand's traditional and technological aspects in a conservative industry.
We began by analyzing Locate's unique position in the real estate industry, together with their sound purpose and value proposition. From these, we derived a concept that would lead with trust and assurance of superior service, bolstered by advanced technology. We incorporated the idea throughout the identity, starting with the logo, which is minimalistic yet abstract and combines a real estate theme (triangular location symbol) with technological aesthetics (outlined radar graphics).
The brand's color palette consists of a rich dark blue hue contrasted with gold to create a premium feel. This complements the brokers' visual surroundings and appeals to the brand's end customer - retail business owners.
The imagery selection for the brand and website consists of vibrant pictures representing Locate's processes and customers. To visually unify the identity, we incorporated the grid treatment developed from the logo into the photography. This also gives the Locate website a distinctive look.
The website and UI development's main objective was to provide high functionality while maintaining a memorable user experience. Large imagery paired with a limited set of UI elements made for smooth & straightforward interactions with the website.
The resulting identity embraces the company's mission to "Reinvent retail real estate through the power of knowing" while highlighting Locate's dynamic, smart and ambitious personality.