Good Juju is a high-end illustration design house. Started by Juliana Tyson and her husband Ryan Kissick, Good Juju Ink produces high quality, sophisticated yet friendly paper goods for adult gifting. They describe their brand as, “A kind, authentic lifestyle brand identity aimed at bringing happiness to daily life through stationery and beyond.”
Good Juju was looking to strengthen their direct-to-consumer channel through updating their visual identity and website.
Good Juju wanted to become a less “generic” brand when it came to their visual identity and occupy the currently empty category of “positive and inclusive brand for adults who love gifting” — a category that, once defined, should serve as an umbrella for their growth efforts as they expand into desk stationery, home goods and beyond.
We began by exploring Good Juju Ink’s current brand - their extensive founding story, their clear-cut vision and values, and current positioning. From this, we developed a concept alluding to the positive point of view that at Good Juju the glass is always half full – of magic, creativity, and ideas.
This visual identity guided Good Juju’s new eCommerce platform to help the illustration house strengthen their direct-to-consumer channel in order to survive the implosion of physical retail.
A Shopify-based eCommerce platform with a large number of custom animations, the new website aims to provide the user experience as enchanting and engaging as the illustrations themselves.
“Our entire team loves working with Wunderdogs. They understand eCommerce and brand building exceptionally well and know exactly how to work with organizations that contain a portfolio of products. They have helped us push above the clutter to reinforce a truly elegant-but-approachable brand. The highest compliment I can pay them is that they are a genuine extension of our team here at Good Juju Ink.” - Juliana "Good Juju" Kissick.