Creating intrigue through web
In translating the Fusion brand to the web, the founders had ambitions to create the most minimal expression of themselves and their firm. The intention was to give users the least amount of information to understand what Fusion could deliver. We wanted to create a high-impact site that hooked people in, encouraging them to want to find out more. A single-page, limited scroll site creates space for high-impact statements delivered through bold text and minimal backgrounds. Where reputations speak for themselves, we placed founders front and center as the face of the brand.
