In the highly competitive VC sector, firms seek to distinguish themselves through unique models, expertise, and focus. For Civilization Ventures that distinction comes from a truly founder-centric approach, a unique network of company leaders, top academics, and industry titans, and a focus on innovation at the intersection of health technology and biology. The team at Civilization Ventures approached Wunderdogs to help support the development of their new website to bring a fresh face to the brand.
Working with the founder and internal team we started by identifying the firm’s value to founders, and the priority on the audience for the website. We worked through a web strategy that could underpin the design and functionality of the site while helping the team live up to and reflect the quality of investments they were making and the innovation potential of their portfolio companies.
The Civilization team brings together a unique mix of builders, operators, and mentors to offer founders a tailored combination of support spread across several key sectors. With the ambition to showcase a variety of content, we took a highly visual approach using large-scale imagery, bold text, and video to help tell a rich and compelling story.
As well as wanting to create a very visual user experience it was critical to ensure that user navigation would be equally considered. Subtle hover states and contrast between sections and content help guide users through the site. A key design element was to bring focus to the Fellowship Program by creating an interactive map that highlighted the locations of the fellows with the ability to easily link out to the individual's LinkedIn profiles.