Miga Health are raising awareness and addressing the consequences of poor heart health by building a connected product ecosystem and branding approach that brings together health professionals, employers and pharmaceutical suppliers to create a personalized experience for consumers with their health firmly placed at the centre.
In the early stages of development, the Miga Health team needed an engaging platform building on their brand strategy to attract talent that would help grow their business and brand while elevating their mission. We moved quickly and with care to create a visual identity that balanced an energetic, pro social outlook with a credible, experience led foundation to position them as future leaders in the heart health landscape.
Miga Health is proud to do things differently, challenging expectations to empower consumers to address their heart health. The new visual identity identity is led by a bold logomark that captures three core elements of the brand. The M of Miga, the reading shown on an ECG monitor and a winding road depicting the journey of growth for the brand and the path towards better heart health for its customers. This acted as our foundation, driving our approach to creating a flexible identity that reflected the brands ambitions to take a stand.
As the visual identity came together, we were conscious of the need to offer the brand space to to grow. For now the website provides a launch platform yet can be easily scalable to expand as the brand does, opening up opportunities to connect with different audiences in new ways.
Since the completion of the branding exercise, the Miga Health team announced the raise of $12M in their seed round complemented with a new media campaign to officially launch the brand into the world.